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Wednesday, November 25, 2009

How can SmartRecord® help you to comply with TSR?

What is the Telemarketing Sales Rule (TSR)?

TSR covers telemarketing - any plan, program, or campaign to sell goods or services through interstate telephone calls. The rule requires telemarketers to make certain disclosures and prohibits lies. It gives state law enforcement officers the authority to prosecute fraudulent telemarketers who operate across state lines. And it gives consumers instructions on how to stop unwanted calls. Just say, "Put me on your DO-NOT-CALL list." Companies use call recording to prove their compliance with the TSR.

Failure to comply:

“Failure to provide any of the required information in a "clear and conspicuous" manner, before the consumer pays for the goods or services offered, is a deceptive telemarketing act or practice that violates the rule, and subjects a seller or telemarketer to a $10,000 fine for each violation.”

How can call recording help your business stay compliant?

By easily keeping precise records of all call communication! A call recording does not lie. You will have picture perfect proof of activities such sales calls, orders and conversations that took place over the phone.

SmartRecord® is the logical choice for call centers everywhere. Our scalable solution is both easy to install, competitively priced, and provides the following benefits:
• Reliable call recording that assists in complying with TSR regulations
• Multiple product permission settings to ensure call recording security
• Powerful encryption functionality to protect confidential information
• Intuitive user interface that helps users find recorded information quickly and easily
• Efficient playback features that can be activated based on different search parameters
•Flexible recording options that enable program administrators to specify unique program configurations

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