Optimizing Billing and Payment to Deepen Customer Relationships

Most utility companies are finding that the end consumer wants options as to how they will pay their bill. They want more convenient options that give them more control and the ability to choose how they want to pay their bills. Most consumers have increased their usage of online bill payment and this has created an opportunity for utility companies to capitalize on this changing customer behavior. The utility companies that adopt an eBilling philosophy will be able to increase cash flows due to more efficient bill payment and reduce costs as paper consumption will drop tremendously.

Companies can use the opportunity that online bill payment presents to communicate with their customers. Every time a customer visits their website, they can promote their online bill payment program. Every time an eBill is sent to a customer, a promotion or new service can be easily communicated with little to no expense to the utility company. eBilling can help the company to strengthen their brand recognition while providing them with a readily available avenue to advertise products and services.