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Wednesday, December 16, 2009

Push vs. Pull Billing Strategy

Businesses need to understand that customers are looking to them to make their online experience easier. It is up to the business providing the eBilling to provide the most user-friendly and beneficial eBilling software available. Rather than simply offering a place to pay your bills, many companies are turning to eBilling software that pushes your billing information out to you on a monthly basis rather than pulling you into their website. Equally, many businesses are turning to eBilling solutions that provide analysis tools that will push graphic representations of specific areas of your bill that you believe need further analysis. This takes even more of the responsibility off of the customer by providing them with the bill analysis that, historically, would have been done in-house.

It is pretty much a no-brainer these days that eBilling needs to be integrated in any business’s billing platform. But, the key to driving adoption and really seeing the benefits of eBilling is to provide your customers with an eBilling solution that makes their lives easier. By providing emailed bills and analytics software to each of your customers, you make their eBilling experience better and encourage wide-spread adoption.

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