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Wednesday, May 27, 2009

Trading Companies Instilling Security in the Minds of Investors

In this current economic climate, financial brokers and traders are under significantly more scrutiny than in the past and that is not likely to go away any time soon. Due to the recent downturn in the markets, restrictions on the financial sector are certainly on the rise. Many trading companies are looking for ways to proactively manage their exposure to the financial crisis by investing in systems to track trader activity and position themselves as a trustworthy and reliable source of financial expertise.

One way that many companies are dealing with this crisis is by implementing a call management system that can monitor and analyze call traffic. These systems monitor phone activity to and from the trading floor to ensure that the traders’ actions are supervised and, therefore, compliant with regulations. In other words, this technology allows companies to insure that their traders are acting with the highest ethical code while on the job.

A call management system gives trading companies credibility, and after the market downturn we have recently faced, credibility is PRICELESS. It says to customers “We are not one of the companies that approved questionable trading activities. We are above that. We are a safe place to invest in your money.”

Many economists say that the biggest issue facing our economy today is the perception of the individual investor. Investors are afraid to jump back into the market and are only going to do so slowly and with reservation. Investors are not going to dive in head first and just “believe” that you are a reputable trading company. Some of the largest and most reputable banks and trading companies in the country have been under fire - having a reputable name is no longer good enough. It is imperative to give your customers a reason to believe that your trading company will be the best place to invest their money.

By adding a call management system to your operations, you are insuring credibility and giving your investors a reason to believe that your company is one of the good ones – free of fraudulent and questionable trading practices. Instilling peace of mind for your investors is more than half the battle to full market recovery.

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