Differentiate yourself from other telcos with the latest in eBilling

As the economy begins to recover, many telcos are looking for ways to differentiate themselves from their competition. The emergence of the VoIP and cell phone markets has made the telephony markets increasing saturated with providers. Customers have so many choices today and are very highly educated about their options. So, how can your company differentiate itself? eBilling could be the answer.

There are three target markets available to you in today’s market. Longstanding customers – these are the customers that have been with you for years and are most likely not going to change their telephony service simply because of habit. The rash decision maker – the customer that subscribes to the first service they hear about. And finally, the investigator – the customer that is constantly looking for the better deal, better service, and better investment.

The largest growing demographic are the 18-25 year old customers and they generally fall into the investigator category. This is your biggest opportunity for NEW revenue. In general, customers in this demographic will be fairly technologically savvy and will conduct the majority of their day to day business and personal interactions online. So, it only makes sense that they would be more interested in receiving their bill via email than via “snail mail.” By switching to eBilling, your customer is able to view, analyze and pay their bills instantaneously online with the touch of a button. This theory also extends to your business customers as that younger demographic is becoming more and more influential in the business decisions of your business customers.