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Wednesday, September 30, 2009

Top 5 Benefits of Using Call Recording Software

If your business isn’t using call recording software, you’re not only missing out on several key benefits, but you’re also opening up the door to wasteful spending and poor customer service. Simply put, you can’t truly know how your incoming and outgoing calls are being handled unless you have clear audio recordings of them.

Here are 5 benefits you can enjoy if you implement call recording software in your business.

1. Evaluate an employee’s performance—For those employees who deal with customers over the phone, it’s important to know they’re handling these interactions professionally and in a way that leaves the customer satisfied. Call recording software allows you to access audio recordings of every phone conversation so you can accurately grade the employee’s performance. Based on these recordings, you can provide constructive criticism showing the employee where he or she needs to improve as well as highlight the things he or she did well. In the unfortunate event that a particular employee is constantly providing poor customer service, this can help you nip these problems in the bud to protect your brand.

2. Use recordings to train staff—Recordings of both excellent phone interactions and poor ones can be used to train your staff to properly handle calls. This allows you to show your employees exactly what you expect of them, and it sets a standard across the board. The better trained an employee is the better he or she will perform.

3. Accurately transcribe customer orders—Call recording software helps eliminate mistakes and miscommunications. If you don’t have an audio recording, an employee can either forget exactly what the customer ordered or have misunderstood and entered the wrong information. Recordings allow your employees to double check the order to ensure your customers receive what they ordered, leaving them satisfied.

4. Have physical records of complaints and disputes—Unfortunately complaints and disputes are an inevitable part of running a business. Customers will occasionally call in to make a complaint about your products, services, an employee, or something else. Or a dispute might arise during a conversation between your employee and a customer. Having an audio recording of every conversation will allow you to identify complaints and eliminate the he-said-she-said from any disputes.

5. Eliminate phone misusage—Your employees are there to work. This means you probably don’t want them making personal calls all day long or using expensive long distance services. Call recording software allows you to instantly identify and eliminate phone misusage. Having physical records means the employee cannot dispute your claims of misuse. Once employees understand they’re being monitored, they’ll focus on the job at hand and improve your company’s overall productivity.

The simple truth is your business can’t afford not to have call recording software. It’s the only way you can be certain you’re giving your customers the level of service they deserve and that your employees are performing up to your expectations. Don’t jeopardize your business’ fate. Get reliable, call recording software for better customer service today!

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